Uncorking Online DTC Success in Wine Country
38%
Increase in Total Annual Revenue
2.5x
Lift in Online DTC Revenue
29%
Revenue Attributed to Email
Corner 103 is a winery located in Sonoma, CA – the heart of wine country. With a fiercely loyal customer base, Corner 103 had been relying on traditional marketing techniques for quite some time, only emailing their wine club members transactionally on a quarterly basis. By integrating Corner 103’s e-commerce platform, Commerce7 with Klaviyo, our email marketing platform of choice, we were able to unlock a new world of opportunity for the brand. Online DTC revenue was once an almost non-existent share of the winery’s total revenue – not anymore! In the first quarter of 2024, online DTC revenue made up 23% of Corner 103’s total revenue.
The Challenge
Corner 103, like numerous wineries, experienced a significant shift in its sales strategy due to the onset of the pandemic. Previously reliant on traditional sales channels, the winery was compelled to embrace e-commerce when circumstances demanded. However, as the digital landscape evolved and online sales plateaued post-pandemic, Corner 103 found itself with an underutilized online platform with untapped potential. Despite thriving POS and wine club memberships in 2022, direct-to-consumer (DTC) online sales accounted for a mere 8% of the total revenue.
Traditionally, Corner 103 had relied on conventional marketing approaches with minimal emphasis on digital and email marketing strategies. Recognizing the immense opportunity awaiting in the digital realm, our engagement with Corner 103 commenced. We identified a sizable and dedicated customer base with a largely passive engagement level with the brand, prompting us to intervene and leverage this latent potential.
The Solution
Recognizing the constraints of Corner 103's marketing budget, we devised a solution focused on efficiency and rapid ROI. Leveraging Klaviyo's advanced functionalities, we implemented targeted automations designed to optimize key touchpoints along the customer journey.
These automations included a dynamic welcome series to engage new website visitors, a robust cart abandonment sequence to recover lost sales, and a post-purchase follow-up campaign aimed at nurturing one-time customers into loyal wine club members. Understanding the importance of impactful design and compelling content, we crafted visually appealing email templates that captured the essence of the brand and resonated with its audience.
Complementing our email strategy, we developed a comprehensive campaign approach aimed at driving inventory turnover, increasing average order value, and boosting wine club memberships. The results were overwhelmingly positive, with customers praising the refreshing nature of our communications and expressing increased loyalty to the brand.
Within a short timeframe, Corner 103 experienced a significant uptick in ROI, with email-driven sales contributing substantially to the brand's overall success and financial health.
“Since engaging with Flypost, our online revenue has more than doubled. I highly and without any reservations, recommend them.”
Lloyd Davis, Owner at Corner 103
Ready for a taste of email marketing success?
If you have any questions, reach out to: dwight@flypost.agency