Increasing Revenue for a High-End Bike Brand on a Custom Shopping Cart
42%
in Klaviyo attributed revenue
$270k
in email attributed revenue in 2022
$67k
in abandoned cart revenue
Linus Bike, a bike brand in Los Angeles, that seamlessly blend classic design with modern functionality. With a vision rooted in nostalgia and a commitment to sustainability, Linus Bike offers a range of stylish and practical bicycles designed to enhance the urban commuter's experience. From sleek city cruisers to versatile cargo bikes, Linus Bike's collection appeals to those seeking a timeless aesthetic coupled with the demands of contemporary urban living. Linus bike is a Shopify brand that utlizies a custom logistics plugin that created some issues when running some basic retention functions. Our goal was to help with conversions and create automations for all parts of the sales funnel while ensuring their tech stack communicated with each modal as well.
The Challenge
Linus Bike was on MailChimp with no email campaign or automation strategy. With high price point bikes ranging between $500 - $3,200, multiple touchpoints and retention pieces like on-going campaigns and abandoned carts were what they were looking for. Since they use a custom integration called ShipEarly, they required custom coding within Klaviyo to make this happen.
Also, Linus had no lead gen strategy and needed our expertise to grow their list, they did not have the correct Shopify set up and did not have any sign up forms ready on site to increase their list.
Since bikes are not impulse purchases, making sure that Linus had many touchpoints was a big deal, also since they are very brand focused, a lot of the strategy in place was to make sure there was a distinct look in place.
The Solution
The first win was creating a 4 email custom abandoned cart with Klaviyo and ShipEarly parameters, A/B tested the layout of the items, and optimized for certain holidays like Black Friday. Not only did it work, but it generated over $80K+ since inception.
A surprising boost of revenue was the Browse Abandonment flow where we send emails to those profiles who are cookied and share with them what they were browsing, this was a vital piece of moving people through the sales funnel, a lot like the abandoned cart, this flow shared a dynamic piece of content that shared what the profile was browsing. This flow has generated $40K+ since we launched that automation. In 2022, the email automation flows generated $172K
Along with automations, sending campaigns to the correct segments helped this brand communicate the right messages at the right time. Through product sales, product launches, info articles, and inspiration pieces the brand generated $98K in last year alone.
“Flypost’s email marketing expertise was a game-changer for us, driving remarkable results and contributing significantly to our success.”
Brie, Marketing Director at Linus Bike