Brewing E-Commerce Success
34.9%
Increase in Annual Email/SMS Revenue
44.7%
Email/SMS Share of Total Web Revenue
$22k
New Quarterly Email/SMS Revenue
Taylor Lane Organic Coffee built a loyal following in Sonoma County over 30 years — but when the pandemic pushed them into ecommerce, their email marketing was practically nonexistent. Sporadic sends, underperforming automations, and no strategic campaign calendar. Flypost implemented a full Klaviyo-powered retention marketing strategy that grew their email/SMS revenue by 34.9% and now drives 44.7% of total web revenue. For a brand with deep customer loyalty, email became the channel that turned that loyalty into recurring online sales.
Taylor Lane Organic Coffee, a beloved coffee shop in Sonoma County, transitioned from a purely brick-and-mortar store to a thriving e-commerce business during the pandemic. With a growing online customer base, Taylor Lane needed a robust email marketing strategy to connect with their loyal customers and attract new ones. Our email marketing program transformed their customer engagement and significantly boosted online sales.
The Challenge
Taylor Lane Coffee, established in 1993, had built a strong local presence in Sonoma County. However, their email marketing efforts were minimal and sporadic, with underperforming automations and a lack of strategic campaigns. As the company adapted to an online sales model during the pandemic, it became crucial to retain and engage their loyal customers while continuing to grow e-commerce revenue. The challenge was to create a compelling email marketing strategy that would resonate with their audience and drive sales.
The Solution
We implemented a comprehensive email marketing strategy using Klaviyo. Our approach included designing a new email template that reflected Taylor Lane's brand and creating key automations optimized for peak performance. We developed a campaign strategy that focused on engaging content, educational material for coffee enthusiasts, and personalized messaging. This holistic approach connected with Taylor Lane's loyal customers, keeping them engaged and driving conversions. Our strategy also included ongoing optimization based on data-driven insights to continually improve performance. The results were remarkable, with a significant increase in email marketing revenue and a growth in return customers, solidifying Taylor Lane's position in the e-commerce market.
“Flypost’s expertise and dedication has brought significant value to growing our e-commerce business!”
Carol Pool, President at Taylor Lane
Ready for a taste of email marketing success?
If you have any questions, reach out to: dwight@flypost.agency
Frequently Asked Questions
How did Flypost help a coffee brand drive 44.7% of web revenue from email?
We redesigned Taylor Lane's email templates to match their brand identity, built automated flows for welcome, abandoned cart, replenishment, and winback, and launched a consistent campaign calendar tied to seasonal promotions and new product drops. The combination of automation (always-on revenue) and campaigns (burst revenue) is what drives that high attribution percentage.
Is email marketing effective for subscription and consumable products?
Extremely. Consumable products like coffee are ideal for email marketing because you can trigger replenishment reminders based on purchase cycles. Taylor Lane's repeat purchase rate increased significantly once we implemented behavior-based flows that reminded customers to reorder at the right time.
Can Flypost help brick-and-mortar brands transition to ecommerce email marketing?
Yes — Taylor Lane is a perfect example. They had 30 years of in-store loyalty but needed a digital strategy to match. We helped them bridge that gap with email marketing that felt personal and on-brand, not generic. Get a free email growth assessment to see where your opportunities are.
Related Resources
→ Explore Flypost's email marketing services
→ Why ecommerce brands choose Flypost
→ Calculate your brand's email revenue potential
→ See how we helped Western Bagel generate $137K in email revenue