Amplifying Sales for a DTC Apparel Brand
22%
Increase in Annual Email/SMS Revenue
4.5%
Increase in Email Click Rate
$55k
Flow Monthly Revenue
OldSchoolTees.com is a Las Vegas-based premier online destination for vintage licensed t-shirts, celebrating the nostalgia of classic rock bands and iconic movies. With a diverse collection that appeals to fans of all ages, the brand struggled to clearly define its customer base and drive repeat purchases. To tackle these challenges and enhance customer engagement, OldSchoolTees.com implemented a comprehensive email marketing strategy, migrating to Klaviyo. This move unlocked robust automation and personalized campaigns, setting the stage for significant revenue growth and revitalizing dormant subscribers.
The Challenge
OldSchoolTees.com faced challenges in identifying its core customer segments, leading to difficulty in targeting its audience effectively. They also struggled with a low repeat customer rate and needed a strategy to encourage returning buyers. Additionally, a large portion of their email subscriber list had become inactive, resulting in missed opportunities for engagement and sales.
The Solution
After migrating from Remarkety to Klaviyo, OldSchoolTees.com leveraged enhanced automation and segmentation to re-engage dormant subscribers and personalize email campaigns, generating $20K in the first two months. With 14 newly developed email flows, including abandoned cart, browse abandonment, and post-purchase series, the brand added over $100K in revenue. The Browse Abandonment flow alone generated $35K by converting window shoppers into buyers through personalized reminders, while the Post-Purchase flow produced $12K per month, fostering repeat purchases. A/B testing on click-through rates resulted in a 4.5% increase, achieved by personalizing CTA buttons to match the band, artist, or movie featured in the campaign. For instance, a Led Zeppelin t-shirt promotion featured a CTA like “Shop Led Zeppelin Now,” creating a more tailored and engaging customer experience.
"Since moving to Klaviyo, we’ve seen a massive boost in engagement and sales. Flypost rocks!"
Matthew, Owner at Old School Tees
Ready to elevate your email marketing strategy?
If you have any questions, reach out to: dwight@flypost.agency
Frequently Asked Questions
How did Flypost re-engage Old School Tees' dormant email subscribers?
We built a targeted winback flow and sunset sequence in Klaviyo that re-activated engaged subscribers while cleaning inactive contacts from the list. This improved deliverability across the board and made every campaign send more effective.
What Klaviyo flows generate $55K/month for Old School Tees?
The core revenue-driving flows include welcome series, abandoned cart, browse abandonment, post-purchase cross-sell, and winback sequences. Each flow is segmented by customer behavior and purchase history to maximize relevance and conversion.
How long did it take to see results after migrating to Klaviyo?
Old School Tees saw measurable improvements within the first 60 days of launching their Klaviyo flows. The full 22% year-over-year revenue increase reflected 12 months of compounding automation, campaign optimization, and list growth. Get a free email growth assessment to see where your brand stands.
Related Resources
→ Explore Flypost's email marketing services
→ Learn about our retention marketing strategy
→ Calculate your brand's email revenue potential
→ See how we built Lofi Girl's email program from scratch