Increasing Revenue for a Food Brand In the early stages of eCommerce
38%
Klaviyo attributed revenue (22% YoY increase)
$137k
in email attributed revenue in 2022
$39k
in monthly welcome series revenue
Western Bagel is an iconic Los Angeles bakery that was brand new to ecommerce — no email list, no signup forms, no automations, and a legacy shopping cart platform that made integrations challenging. Flypost built their entire email automation program from zero, migrated them to WooCommerce, and implemented a Klaviyo-powered strategy focused on repeat purchases. The result: $137K in email-attributed revenue and a welcome series generating $39K/month. This is what happens when a food brand gets serious about retention marketing.
Western Bagel is a renowned name in the realm of bagel craftsmanship, originating from Los Angeles. With a perfect fusion of traditional recipes and innovative techniques, Western Bagel has mastered the art of creating bagels that seamlessly blend classic flavors with modern twists. Rooted in a rich history of bagel-making and fueled by a commitment to quality, Western Bagel offers a diverse range of flavors and styles to delight the palates of bagel enthusiasts. From traditional plain and everything bagels to unique varieties, their collection caters to a wide spectrum of tastes while upholding the essence of this beloved baked good. Just as businesses like Linus Bike prioritize the intersection of design and functionality, Western Bagel emphasizes the harmony between time-tested recipes and contemporary culinary preferences.
The Challenge
Western Bagel is an old school company that was new to eCommerce, their main goal was to increase repeat customers, which made this brand perfect to throw in the Klaviyo oven. They had no email marketing strategy or setup prior to working with us. One thing was that the brand wasn’t completely bought in regarding digital marketing or eCommerce.
This brand had no email list, so when working with them we needed to ensure lead forms were created, a challenge we ran into was that this brand was on an old shopping cart platform that was able to work with Klaviyo, ultimately we were there to help with the move over to WooCommerce and begun to create automations that helped with their main goal or repeat customers.
Another challenge was education, the client did not have the proper education awareness regarding what their customers needed to know in order to convert, with an average order value of $34, the shipping to product price was out of whack and needed some education to give the customers more reassurance that a perishable product would in fact ship and be in good quality upon arrival.
The Solution
Our team started this project by creating the key core email engagement flows of the welcome series, abandoned cart series, and then the browse abandonment series. These are all imperative flows because they cover each part of the sales funnel. This allowed the brand to welcome customers with the education that way they were primed and ready to purchase after browsing the site.
The abandoned cart flow worked very well for this brand because there was plenty of education done prior to one starting checkout. After launching a successful festive fall flavor, there were even more abandoned carts made, because of the unknown taste of the product, in the abandoned cart, we helped create a specific track for this product that helped answer questions and improved the conversion rate by 3.7% during the sale period.
In addition to utilizing automation, effectively targeting specific customer segments enabled this brand to deliver timely and relevant messages. By leveraging product sales, new product launches, informational articles, and inspirational content, the brand achieved a remarkable campaign revenue of $75,300 in 2022.
“The team at Flypost transformed our business with their expertise in eCommerce and email marketing. They guided us through challenges, educated our customers, and delivered outstanding results. Their partnership has been invaluable.”
-Western Bagel
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Frequently Asked Questions
How did Flypost help Western Bagel go from zero email marketing to $137K in revenue?
We started by building the foundation: signup forms, a proper ecommerce platform migration to WooCommerce, and Klaviyo integration. From there, we implemented automated flows — welcome series, abandoned cart, post-purchase, and replenishment reminders — while launching consistent campaigns that educated customers on shipping and product value.
Can Flypost help food and beverage brands with email marketing?
Yes — food and beverage is one of our strongest verticals. Western Bagel's challenge of high shipping costs relative to product price is common in the food industry, and we addressed it with educational email content that reframed the value proposition and drove repeat purchases.
What percentage of revenue should email marketing drive for an ecommerce brand?
Top-performing ecommerce brands typically see 30–40% of total revenue attributed to email and SMS. Western Bagel reached 38% Klaviyo attribution within 12 months. Calculate your brand's email revenue potential to see how you compare.
Related Resources
→ Explore Flypost's email marketing services
→ Why ecommerce brands choose Flypost
→ Check if your brand is ready for an email marketing agency
→ See how we grew a coffee brand's email revenue by 34.9%